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Are you a Game Changer? The Strategy of Insight Sales

Do you like to go with the flow, tiptoe in the shadows and fly under the radar? If so, Insight Sales is not for you. Insight sales is based on persuading clients to break with their outdated, faulty business strategies in exchange for new solutions. ...

The Solution to Solution Selling

You looked at a problem and saw an opportunity. You formulated a solution that works, and works well; but how do you get the word out so that consumers find your solution? Welcome to Solution Selling.

Turns Out there ARE Stupid Questions: Learn How to Ask the Right Ones

Stop asking stupid questions...on surveys There is no such thing as a stupid question. But what about a stupid question choice? That, unfortunately, is problematic. I understand your quest for customer feedback -- it’s crucial to the life of your ...

Why the Challenger Sale Methodology is a Top Sales Strategy

Your sales team is vital to the success of your business. Business owners look for sales reps that excel at relationship building, because everyone knows that’s the most important skill for a sales rep to possess. Or, is it? In their book, “The ...

9 Non-Monetary Ways to Motivate Employees

Would it shock you to learn that the yearly cost in lost productivity from disengaged employees is estimated at $960 billion - $1.2 trillion per year? Ouch! Stop the bleeding!

How to Effectively Un-Market to Millennials

“You don't know about real loss, 'cause that only occurs when you've loved something more than you love yourself. And I doubt you've ever dared to love anybody that much.” - Therapist speaking to Millennial patient on “Good Will Hunting”   Ahh, the ...

From Slackers to C Suite: Marketing to Generation X

Which generation, originally known as apathetic slackers who refused to grow up, were responsible for starting 4/5 businesses in 2002 and currently account for 51% of leadership roles globally?

Baby Boomers – Turning Bye Bye Bye into Buy Buy Buy

Millennials, Millennials, Millennials! That’s all we ever hear! Those fresh faced up-and-comers are ready to take on the world and make their mark. But, if you solely cater to Millennials and abandon their predecessors, you are missing out on some ...

3 Ways Customer Loyalty Increases ROI

Without customers, you wouldn’t have a business. It’s a pretty simple and universally acknowledged truth. Customer relationships make up the life-blood of a symbiotic business relationship, affecting both B2B and B2C marketing and impacting the ...

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