We know that willing to pay more for them. So, why not put proof of your sustainable efforts right into their hands with packaging?Millennials don't only choose products based on a company's commitment to the environment; they're
Here are 3 steps to motivating Gen Z and Millennials with sustainable packaging:
1. Think about why you find planet conservation important. Does being a parent or grandparent inspire you to use sustainable packaging to conserve raw materials for future generations.
What inspires you to conserve the planet? Share it with your customers.
2. Once you fully grasp why it means so much to you, integrate it into your brand story and post it on your social media channels and your web site. Use personal or familial examples of how caring for the earth is important to you. Millennials tend to be skeptical of businesses in general. They will need to know that you are sincere in your efforts to go greener, and not just trying to get their business.
What makes conserving the earth important to you? Share it with your customers.
They appreciate transparency and openness about conservation efforts. They want to hear your plans on reducing wasteful resources or reintegrating used products back into usable material. They want visible proof of your efforts to use less energy, use biodegradable resources and upcycle.
3. Ask Gen Z's and Millennials to join you in making positive changes. Sponsoring a clean-up day at your local park or beach gives you an opportunity to put a face on your company and become more personal. Changing the world together creates a sticky bond and brand appreciation and loyalty.
Sustainability reporting showed a sharp 30% rise in popularity over four years. As of 2016, over 9,000 companies around the world have signed the UN Global Compact – a promise to uphold social responsibility in human rights, labor standards, and environmental protection.
So, consider a move to sustainable packaging at your business. Give customers the opportunity to hold the proof of your commitment to the environment in their own hands with Your packaging can become a tool for engaging with your customers and creating loyalty.
To learn more about what motivates the customers at your business, click on the image below!