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The Horror of Survey Bias and 4 Ways to Avoid It

Halloween is right around the corner, invading our minds with ghouls and ghosts and our movie screens with horror films. But, perhaps the most frightening of all is that thing slithering across our gray matter, influencing our thoughts and impacting ...

Engaging Gen Z with Relationship Marketing

Which generation is happiest with their eyes glued to a screen, glancing up only long enough to roll their eyes at their Millennial big brothers? Gen Zers, born between 1995-2009, grew up in the “shock and awe” of a post 9/11 world and an economic ...

How to Effectively Un-Market to Millennials

“You don't know about real loss, 'cause that only occurs when you've loved something more than you love yourself. And I doubt you've ever dared to love anybody that much.” - Therapist speaking to Millennial patient on “Good Will Hunting”   Ahh, the ...

From Slackers to C Suite: Marketing to Generation X

Which generation, originally known as apathetic slackers who refused to grow up, were responsible for starting 4/5 businesses in 2002 and currently account for 51% of leadership roles globally?

Baby Boomers – Turning Bye Bye Bye into Buy Buy Buy

Millennials, Millennials, Millennials! That’s all we ever hear! Those fresh faced up-and-comers are ready to take on the world and make their mark. But, if you solely cater to Millennials and abandon their predecessors, you are missing out on some ...

NAC Stadium Survey Results Overview

Nothing more personifies the unique pleasure of the American sports fans experience than consuming a burger or hot-dog washed down with a soda or beer at their favorite stadium.

3 Ways Customer Loyalty Increases ROI

Without customers, you wouldn’t have a business. It’s a pretty simple and universally acknowledged truth. Customer relationships make up the life-blood of a symbiotic business relationship, affecting both B2B and B2C marketing and impacting the ...

5 Tips to Ensure Your Surveys are GDPR Compliant

Since May of 2018, the General Data Protection Regulation (GDPR) has changed the way organizations are allowed to gather and manage personal data and it’s important to comply with to protect the integrity of your business. Non-compliance can result ...

How to Interpret Your Survey Results to Find Actionable Insights

You’ve gone through the process of carefully crafting a survey that will get you great feedback. The polls have closed, and you log into your account to view your plethora of responses only to find yourself quickly drowning in a slew of data.

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