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7 Ways to Attract Customers During Your Slow Times

Posted by Michelle Kratzer on Aug 29, 2019 9:38:44 AM
Michelle Kratzer

All businesses experience fluctuations in demand. Changes in weather, holidays, local events, even overall economic conditions can create a lull in foot traffic, making sales sluggish. What can you do about it?

 

down times at work

What do you do during the down times at work

 

Begin by trying to understand the fluctuation patterns. Are they hourly, daily or seasonal? Why do they happen? Once you understand the normal fluctuation patterns in your business, you can use strategies to attract customers during the inevitable slow times. Understanding the "why" will guide you to a solution that will fire up the action again.

 

 

rekindle the fire at your business

What will rekindle the fire at your business

 

Offer a Deal They Can’t Refuse

The most effective way to bring customers in during downtimes is by offering an enticing deal or discount. One challenge with traditional print couponing is that it requires a long planning and execution timeframe. Switching to a mobile application, like our new product buxbo, with the capability to create offers within seconds and immediately get them in the right hands is a must. Create offers like "Free Dessert Wednesday" or 2-for-1 Thursday to bring slower times more action.

Offer samples of specials that you offer at other times like Sunday brunch, etc. Or, take advantage of the time that lunch customers are a captive audience in your restaurant by having the chef send out samples of the dinner menu.

 

an offer they can't refuse

Make them an offer they can't (or don't want to) refuse

 

 

Add Complimentary Services

Throw in complimentary services for guests who come in at off-hours. For example, if you run a car wash, and Tuesday is your slowest day, offer free tire dressing with a regular wash. If you run a hair salon, offer a free blowout with a hair cut at off-times. Add something that costs you little or nothing, but motivates a customer to come in.

 

 

hard to say no to charity

It’s hard to say no to a charity event

 

Conduct a Charity Event

Contact a local charity and organize an event in which part of the event's profit is donated. This especially works for Millennials and Gen Z’s who prefer to spend their dollars on causes they support. Decide on a cause and get the word out on social media. It’s hard to say no to a charity event, and your kindness delivers long lasting loyalty.

 

Pop up sales

Motivate your customers to visit your social media site by using it to announce pop up sales and specials. What works here is the urgency. The window of opportunity is small, motivating customers to act now.

 

pop-up sale

Announce pop up sales on social media

 

Loyalty Card Double Points

Offer your loyalty members double points for coming in at an off-peak time.

 

Offer Extra Events

Throw a party, host a guest speaker, offer a demo or class. If you have a restaurant, offer a class on how to plate dinners. An art store could offer a stencil drawing or painting class. If you have the knowhow and the supplies, the cost to bring in new customers is very low. Or, think about partnering with non-competitors in your area to bring in music, comedy, food, etc. Make it an event.

 

 

extra events

Extra events give customers a new reason to visit

 

Create a Theme Day or Night

If your restaurant is located by a childrens’ dance studio or a childrens’ martial arts studio, offer a special just for them.

 

Use this Time Wisely

If your business is in need of any improvements, make them during this period. Take advantage of the slower seasons to close for a few days and make renovations. If you wait to start construction during the peak season, you lose out on more money.

 

Every business has predictable fluctuations in demand. Reasons might include time of day, time of year, holidays, changes in weather, local events, economic conditions, etc. Ensure your business will sustain the hard times by knowing that slower times are coming, and be armed with a plan. If you need help getting a great discount plan together, call us at Afin Technologies. Our buxbo promotional offer app could make all the difference for your business. If you want to know more about it, call us or just click on the link below.

Contact Us

 

 

 

Topics: Business & Marketing, Sales, Business Strategy

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