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Optimize your marketing and advertising with surveys

Posted by Ethan Hawkes on Nov 8, 2016 8:00:00 AM
Ethan Hawkes
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Every business owner wants to grow their business by attracting new customers to it. Wanting and doing, of course, are two very different things.  Thanks to banner-blindness and the overwhelming amount of emails and ads customers receive, advertising isn’t what it used to be. Of course, it never is. Marketing is an industry that forges ahead technologically and otherwise. As a business owner can forge ahead with it, gaining new customers and expanding your business—or you can stagnate by refusing to update your strategies.

We've already written in great detail about how SurveyMe is one of the best new ways to market your business, so we won't touch on that here. Here we're going to explain how you can use survey data to create effective advertising. 

Consumer demographics

The days of marketing by assumptions and advertising by hunches are over. The best decisions are made on a firm foundation of solid information, and that information is, more often than not, data that’s been digitally gathered. One of the most important types of data you can gather, especially when you're putting forth a concerted effort to attract new customers, is information about your current customers.

That data can tell you what groups your messages are resonating with, what groups are loyal to your product, what works well, what isn’t so well received. It can even show you your true competition and who may be able to lure them away. That information and insight is invaluable when it comes to building a strategy that will attract new customers. If you want to attract more customers of the same demographic, you may only need to expand your advertising area a bit, but armed with the knowledge provided by those already spending their money on you.

If on the other hand, you feel that demographic has reached market saturation with your product, you’ll use this information to determine what other groups you might market to. Then, you can build a strategy taking this into account. You can also use these numbers to determine whether or not your current marketing plans are efficient.

Gathering data

One of the most efficient ways to gather this type of data is through the use of brief, straightforward digital consumer surveys. If you have never considered this method of market research before, it’s important to note that these surveys are useful for much more than simply collecting demographic information.

For example, you can ask questions that help to pinpoint problem areas in your organization. That gives you the opportunity to fix those faults, which itself might lead to more consumers.

Real-time consumer survey services like SurveyMe are the perfect way to conduct this research efficiently and effectively. Best of all, the information being collected is immediately transferred to you, in real time. That means that you can react to changes or challenges immediately, making your acquisition, sales and marketing approach more responsive and more relevant.

 Download Guide: How To Create An Effective Survey

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