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15 Questions for Event Planners to ask Festival Attendees & Vendors

Posted by SurveyMe on Sep 26, 2019 9:30:00 AM

Are the attendees, vendors and sponsors at your events happy and satisfied? More importantly, do they plan on attending your next event?

Businesses that run conventions, festivals and events serve people in a variety of different roles (attendees, sponsors, vendors, etc.). Satisfying all of their needs is a complicated but necessary part of running a successful event. Make sure that they are happy event participants by asking them the questions below.


comic con is growing

Comic Con holds the Guinness Record for the largest annual comic & pop culture festival 


The following questions measure customer satisfaction, some in real-time at the event, and some after the event is over. The real-time questions will guide you to make modifications as needed while the event is live, and the post event questions will help you to improve for next year. Both play an important role in delighting and retaining your customers.


Here are 12 Questions to ask for a Convention or Festival:


For Event Attendees: 
1. On a scale of 1-10, please rate the cleanliness of the venue.

Ask this question in real-time, while the event is still in session to solve small issues before they turn into big problems. For example, if the event's restrooms are not properly stocked or cleaned, it would be more useful to know during the event so that the situation can be easily remedied. 


2. Did you attend any panels or workshops? If so, which ones? 

This question (which should be asked in an open-ended format) allows you to optimize your panels or workshops to suit your attendees' needs. In addition, this question helps reveal which panels and workshops are in demand and should be included in next year's program.


3. Did you find our panels or workshops a good use of your time? 

This question measures the effectiveness of your panels or workshops. Attendance alone won't paint a complete picture of each panel or workshop's value. A popular workshop could have rendered little value to attendees, while a workshop with few attendees could have rendered more value. It is important to ask.


4. Where did you spend most of your time? 

This question allows you to gather feedback about how your attendees spent their time. Maybe you can spend less on event space and double up on panels because no one bothered with attending the floor space. Speaking of which....


5. What would you like us to improve next year? 

How can you expect to stay relevant if you're not constantly looking to improve? This may be the most important question of the lot. Ask in an open-ended format so that respondents can tell you their exact needs.


Customer suggestions are a gift

Customer suggestions are a gift to your company


6. How likely are you to recommend attending this event/convention to a friend or colleague?

Use the 0-10 scale for this one. It's basically the almighty Net Promoter Score, which is one of the most useful metrics for deciding if your business is doing well.


7. What should our event theme/topic be about next year? 

Work smarter not harder. Instead of trying to come up with a theme or topic for next year's event, crowdsource it! Everyone likes to throw their hat in the ring. Try offering a reward if their idea is chosen!


For Vendors:
1. On a scale of 1-10, how much foot traffic did you receive?

Vendors need to know their money was well spent securing a space at your event. In addition, foot traffic information helps you to price the different vendor sections of your event.


2. What services would you like to see next year?
This one is always great for putting out feelers as to what services the vendors require to run a successful booth. Adding these services can increase vendor retention.
3. If we offered (x) how likely would you use it and how much are you willing to pay for it? 

This is a two-part section of questions. This is a great way to validate the results from the previous question. Someone might want a service, but would they actually use it? But more importantly, does the cost of implementing it make sense from a business perspective?



What improvements would your vendors like to see next year?

4. How could we improve the vendor experience next year? 

Once again, make this an open-ended question to garner the best ideas from your vendors.


5. How likely are you to recommend being a vendor at this event/convention to a friend or colleague?

Use a rating scale to get an idea of how happy your vendors are with the experience.


For Sponsors:
1. What would make you more likely for you to participate as a sponsor next year?

Once again, make this an open-ended question to garner the best ideas from your sponsors.

2. On a scale from 1-10, how likely would you recommend sponsoring our event to others?

Finding out the Net Promoter Score among sponsors will determine if you're going to have more or less sponsors the following year. In turn, this can help with budgeting for the next event.


Do your sponsors want to come back

Will your sponsors be back next year?


So, ask your festival attendees, vendors and sponsors these sample questions. Assess their satisfaction with the event, and make changes as necessary. If you want to put these into practice, but don't already have a survey solution, call SurveyMe, or just click on the image below!

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Topics: Survey Strategies

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