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9 Non-Monetary Ways to Motivate Employees

Would it shock you to learn that the yearly cost in lost productivity from disengaged employees is estimated at $960 billion - $1.2 trillion per year? Ouch! Stop the bleeding!

10 Ways to Draw in Millennial Customers by Supporting Social Causes

As a product of the fabulous, egocentric 80’s, it’s refreshing to speak with my Millennial and Gen Z friends about the world and their hope to make it a better place. They claim to only buy from companies trying to better the world, and I believe ...

What You Need to Know to Resolve Common Customer Satisfaction Issues

Did you know it costs a whopping 5 times more to acquire new customers than it does to retain the customers you already have? Makes you wonder why we don’t spend a little more time on it. In addition, Frederick Reichheld of Bain & Company tells us ...

The Horror of Survey Bias and 4 Ways to Avoid It

Halloween is right around the corner, invading our minds with ghouls and ghosts and our movie screens with horror films. But, perhaps the most frightening of all is that thing slithering across our gray matter, influencing our thoughts and impacting ...

Engaging Gen Z with Relationship Marketing

Which generation is happiest with their eyes glued to a screen, glancing up only long enough to roll their eyes at their Millennial big brothers? Gen Zers, born between 1995-2009, grew up in the “shock and awe” of a post 9/11 world and an economic ...

How to Effectively Un-Market to Millennials

“You don't know about real loss, 'cause that only occurs when you've loved something more than you love yourself. And I doubt you've ever dared to love anybody that much.” - Therapist speaking to Millennial patient on “Good Will Hunting”   Ahh, the ...

From Slackers to C Suite: Marketing to Generation X

Which generation, originally known as apathetic slackers who refused to grow up, were responsible for starting 4/5 businesses in 2002 and currently account for 51% of leadership roles globally?

Baby Boomers – Turning Bye Bye Bye into Buy Buy Buy

Millennials, Millennials, Millennials! That’s all we ever hear! Those fresh faced up-and-comers are ready to take on the world and make their mark. But, if you solely cater to Millennials and abandon their predecessors, you are missing out on some ...

NAC Stadium Survey Results Overview

Nothing more personifies the unique pleasure of the American sports fans experience than consuming a burger or hot-dog washed down with a soda or beer at their favorite stadium.

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