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The Science of Selfie Selling & Influential Marketing

What do Grand Duchess Anastasia Nikolaevna, Vincent Van Gogh, and my friend Mandy have in common? They are all masters of the self portrait. When I first encountered the cultural phenomena known as the “Selfie”, I’ll admit I was less than impressed. ...

7 Bad Boss Behaviors that are Costing you Money

Do you know how much employee turnover cost you last year? It may be more than you think, considering ⅕ of employees leave their jobs every year, costing companies anywhere from 16% to 25% of their salary. Ouch.

Five Ways to Motivate Employees and Fire Up Employee Engagement

Employee engagement can truly make a difference in the performance of a company. Engaged employees are more productive, have a higher retention rate and can boost revenue. With all of the tremendous things having engaged employees can accomplish for ...

Testing Employee Engagement – Benefits and Strategies

One of the most important things a business owner can do is make sure that their employees are engaged with the company. What does employee engagement mean? It’s easy to confuse employee engagement or employee loyalty with employee happiness or ...

What Employees Really Want - 8 Employee Retention Policies to Implement Now

What do the greediest and most generous entrepreneurs have in common? If they are savvy enough to invest in employee happiness, it will benefit their bottom line. Happy employees are 20% more productive, happy salespeople are 37% more lucrative. Why ...

How Startups can use Social Media Marketing to their Advantage

Social media marketing is no longer a nice-to-have, it’s an absolute -must-have. It can be intimidating, though, for a small business or startup to create an online social presence. However, social media is an advantageous endeavor for brands that ...

How to Discover Your SuperUser

It’s the stuff dreams are made of: a special group of customers who buy and use your products so often that they become user experts, going on to promote your product, educate others on its best uses, recruit new users, and provide input on needed ...

How to find the hidden influencer to seal your business deal

Have you ever perfectly pitched your product, complete with facts and figures backing up each point, only to realize that your audience has no decision making power, and that you are no closer to making a sale? What a waste!

New Year, New Brand! Key Steps to Define Your Brand’s Message in 2019

The New Year brings about a time of reflection and goal setting. If you’ve been thinking about making a change or sharpening the way your business is viewed, now is the perfect time! Use this opportunity to evaluate your brand messaging and make ...

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